Chivas whisky, the market leader in European countries and Asia pacific

If there is just one whisky that is identified around Asia pacific as a high quality scotch whisky therefore it really needs to be the Chivas whisky. This high quality whisky is manufactured by the Chivas borthers which also is run by Pernod Ricard. Chivas whisky at this time is the economy leader in whiskies aged 12 years or more. Actually the sales are already progressively increasing right from the year 2002 to 2011.

Chivas Regal Scotch whisky had been first released in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are typically three main whiskies coming from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old blended whisky has a taste that reminds you about honey and ripe apples while on the palate it seems round and creamy. There are also hints of hazelnut and butterscotch in the taste. The 18 year old blended whisky is matured for at least 18 years before it is bottled and tastes of orange and chocolates. On the smell it comes across as being citrus, spices and fruits. Whereas on the palate you get spicy taste. Chivas Regal 25 year old is matured for 25 years or more and tastes of apricot and peach.

There is very long background behind this legendary drink. It was launched by the Chivas brothers in the year 1801. They started a shop that offered spices, Caribbean rum, coffee, and various other food products to potential consumers. In the year 1842 subsequently after the visit of Queen Victoria to Scotland they were expected to present groceries to the royal family at Balmoral Castle. And in the year 1843 they were issued the desirable royal warrant to offer goods to the Queen.

As their track record expanded, shoppers often wealthy and affluent, would ask them to produce smooth whisky. Consequently, in the year 1850 James Chivas launched to blend whiskies to create smooth whisky that would meet his affluent consumers taste. He created a proprietary brand Chivas Brothers and generated the first blended scotch whisky “Royal Glen Dee. This was shortly pursued by yet another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S was first flourishing and to capture this market the Chivas brothers considered to create an aged whisky and it was known as Chivas Regal. In the year 1909 Chivas Regal 25 year old had been presented and top quality brand and eventually caught the imagination of the Americans. They went on to appreciate great success till prohibition put a spoke in the wheel in 1920.

Seagrams purchased the Chivas Regal brand in the year 1949 and put into use their enormous marketing and sales network to further introduce this premium whisky. The moment the prohibition was lifted and the Second World War ended Chivas introduced their 12 year old. Right now Chivas Regal had end up pretty popular and had a large loyal customer base. An example of its pretty well-known customers had been the legendary Frank Sinatra.

When the 20th century was over they actually had 18 year old and 25 year old added to their list. As a result of the separation of the Seagrams Group, Chivas was first decided to buy by Pernod Ricard in the year 2000 and it remains to be with them to this day.

Chivas whisky seems to have always performed well and comes with received a couple of awards and medals at spirits competitions. At the San Francisco World spirit competition it won the gold medal in the year 2006 and 2008.